Force India F1 Team announces new commercial appointment

The Force India Formula One Team is pleased to announce a key new recruitment  as part of its long-term business strategy. The team is delighted to welcome Sadie  Wigglesworth as its head of sponsorship acquisition and media, an appointment that  will play a key role in redefining and developing the Silverstone - based team’s  commercial approach over the coming years.

Sadie joins the company from Aston Martin Racing and brings a wealth of  experience in various commercial disciplines, including acquisition, partnership development, contract law, client service, public relations and brand management.  In her seven years with the prestigious sportscar team, Sadie has been responsible for acquiring and managing a wide range of sponsors and partners, including several well-known blue chip companies.Sadie, a graduate of  St. Andrews University, started her career at the Vintage Sports Car  Club before being headhunted to a senior account management role  within the Subaru World Rally Team at Prodrive. Subsequently,  she went on to set up the marketing department within the newly-formed  Aston Martin Racing team in 2005, building up a tool kit of marketing  activation rights and collateral, along with an innovative range of partner  events around the world, including in the Middle East and the Indian subcontinent.   Sadie commented: “I am delighted to join the Force India Formula One Team,  which has steadily moved up the ranks of the sport to become a strong  midfield challenger with fierce ambition and now offers an outstanding  commercial opportunity for global companies wishing to enter the Indian  market place. This October the inaugural Indian Grand Prix will take place  at the Jaypee International Race Circuit near Delhi, offering even greater  scope for companies not currently known in India to penetrate the  market. With an Indian business development service for prospective  sponsors already in operation, we are poised to bring a totally fresh dimension to sporting partnerships.”   Team principal Dr. Vijay Mallya added: “I’m delighted that Sadie has joined  us to head up our commercial team as we expand into our most exciting  year yet. With a strong technical package and the added incentive of  the Indian Grand Prix, we believe that we are expanding our potential as  a strong sponsorship prospect. Formula One offers a proven global marketing platform, with viewing figures, media coverage and brand visibility only rivalled  by the Olympics and the World Cup. Within that global base, Force India also offers  a unique opportunity to venture into one of the most dynamic and fast-growing economies  in the world. Sadie and her team will build on these solid principles to take Force India  to the next stage of our commercial development.’ Sadie Wigglesworth CV 2007 – 2011: Commercial Acquisitions Manager, Aston Martin Racing Negotiated and subsequently managed partnerships with leading brands including Pommery Champagne, Hackett, and InterContinental Hotels & Resorts. Also played  a major part in securing Orange, Gulf Oil and Jaeger-LeCoultre partnerships, amongst others Management of the marketing & client services team to produce marketing events globally, including activity in the UAE, India, US, Japan,  Europe and South America Responsibility for all non-technical activity at races, including hospitality programme at the Le Mans 24-Hour Race   2005 – 2007: Marketing Manager, Aston Martin Racing Management of partners including Jefferies (investment bank), PokerStars.com,  Jacquesson Champagne, Castrol, NEC Computers, Immun’Age and Sabelt    2002 – 2005: Account and Event Manager, Subaru World Rally Team   Partners included Title Sponsor - British American Tobacco (555), Corona,  Pirelli and Sparco    1997 – 2002: Press and PR Manager, Vintage Sports Car Club Ltd    1996: Graduated from St. Andrews University in Art History